Creative and digital agencies are in the business of creative ideas, but what about creative processes? Process improvement is a critical success factor for creative teams to scale.
We’ve listed four key areas on how your creative and digital agency can improve processes in order to scale through your leadership culture, design thinking process, strategy development process, and customer experience process.
Creative and digital agencies should create a culture of innovation. This is done by encouraging creative ideation, incubating ideas in an environment that encourages risk-taking, fostering creativity through collaboration with other disciplines (i.e., art & design), and making the creative process transparent.
Creative teams need to be given time for creative thinking as well as space where they can build on their own creative momentum without interruption from non-creative team members or client requests when coming up with new ideas. Allowing designers and creatives to have extended periods of uninterrupted work will allow them time for personal exploration which leads to innovative concepts.
3. STRATEGY DEVELOPMENT
4. CUSTOMER EXPERIENCE
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This is for you if you need your creative agency to work harder for you so that you can work less, but don’t know where to start identifying and fixing the bottlenecks.
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